Exploring Life & Business with Sarah Alcide of Secret de beauté LLC

Today we’d like to introduce you to Sarah Alcide

Hi Sarah, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
After dedicating 18 years to esthetics, i founded Secret de Beauté, a luxury spa in Miami inspired by the elegance and charm of Cannes and the Côte d’Azur. My journey began at L’École Fournier Vichy, a school founded by Coco Chanel, where i learned the art of French skincare. From there, i integrated Japanese reiki and energetic therapies, creating a holistic and unique approach to beauty.

Over the years, I’ve become known for your specialized facial rituals and results-focused techniques, like microneedling, orientals facials , and radio frequency treatments. With a foundation in French savoir-faire and the finest products from La Provence, my brand is dedicated to bringing an exclusive, highly effective skincare experience to clients who value elegance and quality. Secret de Beauté now stands as a testament to my expertise and passion for luxury.

I just moved to the United States in December and miami very recently because it the city that reminds me the most the French Riviera .
The big difference between my life here and there was the misconception of luxury in American culture.
People in the US think that luxury means expensive while in Europe and especially in France or Italy we know for centuries that luxury means experience and quality.
I needed to brings this concept to beauty treatments in Miami , I made a mission to teach others what is luxury.
Luxury is when all your senses remember a unique moment , a small coffe shop in Greece can have more luxurious service than a five stars in Maldives just because the owner remember how you like to drink your coffee, because he made you feel special.
I make special all persons who put a feet in my luxurious sanctuary by makes them travel to the classy French Riviera under my experienced hands.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
All the cultural differences, what is rude for Americans are not for French and vice versa.
The lack of discipline or refinement sometimes.
Have to start my business with zero budget but a lot of dedication, faith, and a huge vision.

We’ve been impressed with Secret de beauté LLC , but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Secret de Beauté is a luxury skincare brand rooted in French savoir-faire, founded after my 18 years in the esthetics field. Located in Miami, Secret de Beauté combines the elegance of Cannes with a holistic approach, offering clients not just treatments but a rejuvenating experience. Our signature is the precision and efficacy of our curated facials, including exclusive treatments inspired by oriental beauty rituals, from the Cleopatra and Sheherazade facials to specialized services like microneedling and radio frequency.

What sets us apart is our commitment to using the finest ingredients, sourced primarily from France, and blending them with energetic therapies inspired by Japanese reiki. This approach means every treatment is thoughtfully crafted to ensure results and radiance.

We are most proud of creating a serene space where beauty and wellness meet, providing a unique, results-oriented experience that our clients can feel from the first touch. For us, it’s about helping each client discover their own beauty through expertise, care, and a touch of French elegance.

How do you think about happiness?
Seeing the smile and the surprise of ny client when they looking up to themselves in the mirror just after the facial !
They are all amazed!
The smell of the Morrocan black soap, a fresh blended coffee, the shadow of a palm tree, a glass of a ruinard blanc de blanc, my son’s Joy.